The Docvit Jinan Branch officially went to trial operation! Qiao Zhaojun: Empowerment & Reconstruction: The Internet is the wings for legal marketing

Source: Beijing DOCVIT Law Firm  Time: 2019-01-03 11:18:59  Author: Beijing DOCVIT Law Firm

On December 28, 2018, the launching ceremony of the Beijing Docvit (Jinan) Law Firm's landing trial operation was held on the 17th floor of the International Wealth Financial Building. Founding Partner and Director of Beijing Docvit Law Firm, Mr. Liu Guangchao, Chairman of the Green Law (International) Alliance, Mr. Zhang Yaxing, Co-Chair of the Green Law (International) Alliance, and Managing Partner of Beijing Docvit Law Firm Xu Ms. Qi, Senior Partner, Party Branch Secretary Shi Guanghu, Senior Partner Qiao Zhaojun, Song Jianxun, Cui Zhidan, Partner Zhang Shijun, Lawyer Wang Yong, Hou Xinkai, Director of Business Management Mr. Hu Chun, Career Ms. Liu Linwei, Director of the Development Center, attended the ceremony.

Mr. Shi Guanghu, the party secretary and senior partner of Beijing Daokete Law Firm, delivered a keynote speech.

Attorney Qiao Zhaoyu, a senior partner of Beijing Docvit Law Firm, delivered a keynote speech entitled “Energy and Reconstruction: The Internet Brings the Lawyer's Wings to the Market”.

Ladies and gentleman

The theme I want to share with you today is "Energy & Reconstruction: The Internet is the Wing of Lawyers for the Market." I will discuss this topic from four perspectives. The first is to deconstruct the legal service market in the era of "Internet +", the second is to explore the pains and difficulties of the lawyers' legal service market development, the third is to solve the dilemma of the legal service market development of lawyers, and the fourth is to innovate the Internet model to open up the legal service market - i- Green law.

I. Deconstructing the "Internet +" legal service market

From the perspective of the number and income of lawyers in China. In 2017, the number of law firms in China was 28,000, the number of practicing lawyers was 365,000, and the lawyers generated 100 billion. Compared with 2008, the above data increased by 93.1%, 132.93%, and 233% respectively. Do you all feel and benefit from this increases? Compared with accounting firms that are also in the service industry. In 2017, the accounting income of the accounting firm with the highest business income reached 516,959,500 yuan, and the income of the top five accounting firms totaled about 20 billion. In contrast, the legal income-generating capacity of lawyers has yet to be improved.

It can be seen that the market potential of the legal service industry is huge, and the development of Internet legal service products is also extremely rapid.

II、 explore the difficulties of lawyers' legal service market development

Brand promotion is not professional. At present, many lawyers still rely on interpersonal relationships and word of mouth for market expansion. They lack professional teams to open up markets, and there are problems such as lack of information, knowledge, and resources. This has led to some lawyers not matching market demand, and market development has been hindered.

Professional construction is not profound. The professionalization of some lawyers relies on chasing hotspots, experience and personal interests, service foundation, and insufficient depth. These reasons lead to low recognition of lawyers and affect market development.

New challenges in artificial intelligence. Under the era of Internet legal services, some basic legal services will be replaced, and brand promotion will be more Internet-oriented. These reasons require lawyers to break away from basic business and embrace the Internet for market development and professional construction.

III, crack the dilemma of lawyers' legal service market development

Docvit Law Firm relies on the Green Law (International) Alliance to integrate cross-border resources to create a high-end exchange platform. The activities of the Green Law (International) Alliance include, but are not limited to, irregular high-end meetings and regular Green League lecture halls. Regarding the irregular organization of high-end conferences, the first China Law Firm Development and Innovation Forum was held on March 22, 2017, and the first Financial Capital Market Development and Legal Regulation Summit Forum on August 20, 2017, May 27, 2018 The Private Equity Fund and Asset Management Summit Forum was held in the new era of supervision. On December 16, 2018, the 2nd China Economic Development New Momentum and Legal Regulation Summit Forum was held – the National Insurance Industry and the Central Enterprises Listed Companies Legal Health Index Conference.

About the regular Green League lecture hall, Green League invites academics, scholars or entrepreneurs to give lectures every month, and invites our clients to participate in the lecture hall for face-to-face knowledge sharing and communication.

IV, innovative Internet model to open up the legal service market – I- green law

i-Law Green is a digital smart legal service product created by the Green Law (International) Alliance, which is based on the “Green Cloud” system in the “Green Cloud VIT” platform and deeply integrated with the Docvit Laws robot. The support system is a legal service cloud platform dedicated to the construction, development, operation and management of legal services digital intelligent tools, multi-modal cross-border products, and comprehensive support systems.

Restructuring industry, empowering lawyers

As a smart Internet legal service product, i-Green Law is of great significance for restructuring industry and empowering lawyers. In terms of restructuring industry, i green law has obvious characteristics of Internet, intelligence and internationalization, and integrates law, management, finance and technology into one, positioning tools, products and supporting three functions. In terms of empowerment of lawyers, the first is to improve the efficiency and work experience of lawyers through the standardization model, and the second is to build a high-end platform for lawyers to communicate with customers through intelligent means.

The Internet deepens the ability of the lawyer market to develop and integrate resources

In the great era of "Internet +", for "Internet + legal services," we should not only be superficial witnesses, but should be deeply involved in the great changes of the times. Here, Docvit Law Firm sincerely invites lawyers to join us in the "high intelligence legal Internet" wheel, set sail, ride the wind and waves.

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Beijing Docvit Law Firm (Docvit in short), which was established in 2003, is one of the few earliest law firms instituted as a corporation rather than partnership in China. Aimed at building a high quality law firm with professional competence, Docvit fostered innovation under its unique system of operating as a large-scale corporation. Benefited with its core-competitiveness, such as international insights and full IT application management mode, to name some of them, Docvit pursued cross-border development and established an image of high-end brand in a industrialized market. In 2015, Docvit was ushered into a “3.0 era” of moderate-scale development, which witnessed the gradual formation of nation-wide and world-wide layout with the start-up of branch offices in Tianjin, Jinan, Shenzhen, Shanghai, Chengdu, Taiyuan, Hong Kong, London and other places in succession.
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Over the years, business and brand of DOCVIT have matured and won the "Special Contribution Award of All China Lawyers Association", "Excellent Law Firm in Beijing", "Excellent Law Firm in Chaoyang District", ALB2016 Asia Top Ten Elite Law Firm, 2018 Outstanding Law Firm Award by China Business Law Journal, etc.